It was so energizing to feel your passion and to see other women dreaming big for their business.

Being new to branding I learned A LOT. One of the big takeaways for me was the concept of speaking to your client’s current reality and desire reality. That made so much sense to me and reminded me of other businesses that I really connect with that do this really well. When you put a name to that, it helped me pinpoint why some businesses speak to me so powerfully. Seams like a basic concept but it really clicked for me during Rooted Branding.

Jodi Piscitelli