Brand Identity Package
Questionnaire

Let’s dive even deeper into your brand. Pause for a moment and take a few deep breaths. Envision your brand inspired by your selected Brand Identity Package. Fill out the questionnaire below as detailed as possible to help us bring your brand to life.

- - - - - -
*Note that your answers do not save. If you close your browser or let it sleep you will lose your answers. Allow yourself enough time to fill out this questionnaire in its entirety.

Name

First Name

Last Name

Phone

(###)

###

####

Email Address

Business Name

Name that will be used in logo update

Business Tagline

Website URL

Facebook URL

Instagram URL

BIZ DETAILS

You know your business best, and we'd like to learn more about what you do in order to effectively help tell your story! When filling out the following section, try describing your business as if we were casually chatting in person. No need to sell us on your services here, just tell it like it is.

Can you give a brief overview of your business?

What is the meaning behind your business name?

Why did you get into this business?

Are you experiencing any difficulties within your brand right now?

Where do you see your business in 1 year? 3 years?

AUDIENCE

In this section, we’d love to get to know your audience better. They are who we need to attract, after all. Please be as descriptive as possible.

Can you describe your typical customer / client?

+ Gender

+ Age

+ Income

+ Location

+ Values

What are your people’s biggest problems, needs, and wants?

New Website

Website Redesign

I'm not 100% sure

Why will your people be drawn to your business?

Yes

COMPETITION

Let's take a closer look at your industry and figure out who you're competing with. By getting to know these people and / or businesses on a deeper level, we'll be able to pinpoint ways in which your business can stand out.

Please list 2-3 of your competitors. What do you like about their brand? What don't you like about their brand?

What makes you stand out from your current competitors?

Brand Color Details

List 3-5 colors for your brand.

Send photos to help show Marcia your colors to marcia@marciaschabel.com. You can also invite Marcia to a Pinterest board with color examples via the email above.

Brand Identity PackageQuestionnaire

Brand Identity Package
Questionnaire